Back

Sound oN

An all-in-one music streaming and identification application.

Stream and Identify Music
UX Designer
Mobile Application
sound-on-logo-white

Client

College Project

My role

UX Designer

Duration

March - May 2022

Skills

UX Research
User Testing
Prototyping

Tools

Figma
Google Form

Overview

Sound oN is a music streaming application that can play, search, identify and share music in one place. The idea of Sound oN is inspired by the hassle of searching a song nowadays where user needs to switch between multiple applications just to identify a song.

Problem Statement

How might we help the experience of finding music pleasant and convenient?

Design Process

Market Research

Survey

Goal: to learn about users’ music streaming habits and experiences

Participants: 28 people

survey1
survey2
survey3

Common problems:

  • The experience of discovering music is sometimes inconvenient.
  • Some playlist that is generated for them is not to their preferences.

Key findings:

  • Gen Z is the biggest listener of music streaming platforms.
  • Users mostly use their phone & desktop to stream music every day.
  • It is easier for respondents to remember a song base on the melody.
  • Many of the users love to share music.

Ideation

01. Music identifier feature

Music identifier that could identify a song by listening to the original song or a hum. User can easily identify the song and add it to their own playlist.

02. Messaging feature

The user might share music without switching apps with the help of an inbuilt messaging feature.

03. Activity page

On this page, user can interact with others. Users can post a song or a playlist along with their opinions or feelings. People that are friends with the user can see, give reactions, and leave comments on the post. Users also can show their listening activity to their friend list.

User Testing

This user testing is done remotely to five people with age range between 18 to 24 years old.

A full analysis of survey and interview responses are available upon request.

Testing objectives

i) To test the concept of the idea

ii) To check the interaction and flow of the user

iii) To find the pain points during the interaction

Tasks

01. Search a song by the melody

Hypothesis

  • Users able to navigate to the ‘Identifier’ menu without getting lost.
  • Users use the identifier button to search the song.
  • Users can successfully identify a song.

Expected journey

  1. Navigate to the ‘Search’ page
  2. Select the ‘Identifier’ menu
  3. Tap on the identifier button
  4. Get the result

02. Share a music to a friend without using other application

Hypothesis

  • Users able to navigate to the ‘Messages’ menu without getting lost.
  • Users able to go inside a chat room.
  • Users able to share a music inside the chat room.

Expected journey

  1. Navigate to the ‘Activity’ page
  2. Select the ‘Messages’ menu
  3. Click on the friend’s name
  4. Click on the plus icon
  5. Select a song to share

User testing findings

  • Music identifier is loved and easy to navigate by the users.
  • Although the messaging feature is useful, it feels hidden and is not felt to be particularly necessary in a music streaming application.
  • Users prefer the messaging to has its’ own page.
  • The ‘Posts’ section got the users interested.

Overall, the design is straightforward, but the features could be improved.

User Testing

After testing and reading through the feedbacks, some changes are made:

  • The messages now placed in the home page where it’s easier to access
  •  A shortcut to the user’s music library
  • A notification menu
  • The post future is now more interactive